PERKY PUG FILMS Academy
Online marketing for
wedding vendors.
Many creatives master their craft, but their ads are a mess. I'm a wedding filmmaker who has also run ads for clients with unlimited budgets. Learn to get booked through Facebook and Instagram, step by step, with tools you'll keep coming back to.
Opening soon · chapter 1 free · €149 once · no subscription
Let me guess…
You post beautiful work, but inquiries come by chance. Your Instagram looks great, but you depend on the algorithm's mood, and a quiet month on your feed means a quiet month in your inbox.
You've boosted posts, and it felt like burning money. Likes and views went up. Inquiries didn't. And nobody could tell you whether it was the post, the audience, the timing or the button you picked.
Ads Manager and no idea where to click? Objectives, ad sets, pixels, audiences, placements, bids. Which of it actually matters for you, and where do you start without breaking something?
You don't know which inquiries came from ads. So you can't tell whether the money you spend pays off, or whether those couples would have found you through Instagram or a friend anyway.
What AI found about me
I asked AI to compare this Academy with other marketing courses for wedding vendors.
✦Nobody in Europe combines proven performance marketing, years of hands-on experience in the wedding business and a course for every type of wedding vendor. Seasonality, budget planning and CRM are barely covered anywhere else.
Why this Academy?
Typical marketing courses
- Made for e-shops
- Black Friday, abandoned carts and product feeds work for shops, but they don't book weddings.
- Tips without numbers
- “Post more reels” is not a plan. Nobody tells you which metrics to watch or what to improve.
- Watched once, forgotten
- Hours of video and no way back to the one setting you need when you finally sit down in Ads Manager.
PERKY PUG FILMS Academy
- Made for wedding vendors
- Seasons, inquiries, booked dates and couples who plan a year ahead. Your business, not an e-shop.
- From real ad accounts
- From launching accounts to rescuing them, I keep seeing the same costly mistakes again and again.
- Tools you come back to
- Calculator, calendar and checklists, ready whenever you plan the next season or rethink your budget.
What you get
For photographers, videographers, florists, venues and planners, anywhere in Europe.
Pick your side of the wedding
The Academy
Practical, at your own pace, from anywhere in Europe.
PERKY PUG FILMS Academy
Get booked through Facebook and Instagram, step by step
17 chapters full of practical know-how: CRM, season planning, Meta ads, reels and offers. For vendors who have never run an ad, and for those who want their budget to finally pay off.
€149
Opening soon · chapter 1 free at launch
Join the waiting list →Course program
- free1.Why this Academy and who I amResult: You know where your ad account stands today, what works, what doesn't and what to expect next.
- free2.The plan: goal, vision and your “why”Result: Your goal, vision and positioning in one clear sentence that guides every ad you run from now on.
- free3.Know your brand: worksheetResult: Your brand on one page: values, voice and ideal couple, ready to turn into ad copy, posts and reels.
- 4.CRM: your single source of truthResult: A two-layer CRM that shows which inquiries book, and which ads and channels brought them.
- 5.Your wedding season calendarResult: You know when couples search, and when to prepare, launch, scale and ease off your ad budget.
- 6.Business portfolio, Page and InstagramResult: Business portfolio, Page, Instagram and ad account set up right, with the right access for everyone.
- 7.Meta Pixel and Conversions APIResult: Pixel and Conversions API counting real inquiries, so Meta learns who your best clients are.
- 8.Know your client: audiences that bookResult: An audience setup that finds couples who book, not just people who like pretty wedding photos.
- 9.Campaign types: brand and performanceResult: The right mix of brand and performance campaigns, and a budget split that fits your season.
- 10.Ad types that book weddingsResult: A menu of ad types for wedding vendors, and when to use each one to bring in more inquiries.
- 11.Reels that stop the scrollResult: Reels with a strong hook, real value and one clear next step that turns viewers into real inquiries.
- 12.Your offer: why you, and why nowResult: An offer that answers “why you, and why now”, so couples write to you instead of comparing prices.
- 13.Lead magnets and your website formResult: Lead magnets and a website form that bring real inquiries, not just email addresses that go nowhere.
- 14.Testing: finding your winning messageResult: A 14-day testing loop to find your winning message without wasting money on guesswork.
- 15.Budgets and bidding without stressResult: A budget based on what one inquiry may cost you, and a clear rule for when it's safe to scale it up.
- 16.Retargeting and scaling what worksResult: Retargeting and scaling without wasting money, so the ads that work can reach many more couples.
- 17.Tools for inspiration and creativesResult: Tools for inspiration and faster creatives, so you spend less time searching and more time creating.
- coming soon18.Website and offerResult: Your ads can be tuned to the max, but a weak offer or an unreliable website form will sink them.
- coming soon19.Google Ads: setup and keywordsResult: Google Ads set up right, the keywords couples actually search for, and how to work with them.
- coming soon20.Testing and not giving upResult: How to test your approach, keep going when results are slow, and know exactly what to improve next.
What my clients say
I worked with Peter at the agency and saw his strategies up close. On one account, he scaled the budget from €1,000 to €15,000 a month within a single month, and the results held up. I also helped him with reels, so I know how much thinking goes into every one. He's the best Meta ads, online marketing and strategy expert I know.
Peter and I have worked together on several weddings and projects, and he's the rare kind of person who makes a project better just by being on it. He always says yes to the extra mile, and then actually thinks it through. What I value most is how he combines both worlds: he sees a wedding like a filmmaker and has the broad view of a marketer.
Me in Iceland in 2019, filming a destination elopement.Who's teaching
I'm Peter, filmmaker and online marketer.
I studied marketing communications with a focus on online (and ran Meta ads with unlimited budgets), and I've been filming weddings since 2018. I have launched ad accounts from zero to tens of thousands of euros a month, taken over accounts and rescued ones that didn't work. This Academy is what I wish every wedding vendor knew, before they start burning money on badly set-up campaigns.
Opening soon
Join the waiting list.
Leave your email and I'll write to you the day the Academy opens. Chapter 1 will be free for everyone.
Frequently asked questions
Wedding vendors anywhere: photographers, videographers, florists, venues and planners. It works whether you have never run an ad or already spend money on Meta and want it to finally pay off.
No. I built this course precisely so that complete beginners can find out what ads can do for them. You will have to think things through, though: nothing plans or clicks itself, but every step is explained.
The ads part is Meta (Google Ads coming soon), where couples look at your work. Planning, CRM, season timing and your offer work for any channel, and every business owner should know them.
Online, in your browser, at your own pace. Your progress, checklists and worksheet answers are saved, and the interactive tools help you picture it all. They're ready whenever you plan the next wedding season.
Chapter 1 is free, and chapters 2 and 3 open when you confirm your email. The rest is €149, paid once, with no subscription. If you'd like personal guidance, a 1:1 consultation with me costs €139 per hour. Just ask.
Yes. I do 1:1 consultations in autumn and winter, when the wedding season is quiet, and a yearly Perky Pug Films & Friends workshop for wedding vendors. Just write to me at hello@perkypugfilms.com.